What “true luxury” really means in property, according to Soheil Abedian

Luxury is one of the most overused words in property. It appears in listings, brochures, and headlines, often attached to price tags rather than principles. Over time, the meaning has become blurred. Expensive finishes are mistaken for quality. Bold design is confused with longevity. Marketing language replaces substance. In a recent in-depth interview with our […]